Workwear fashion gains popularity among young Korean professionals

[Courtesy of Kolon FnC]

Workwear, traditionally favored by professionals in manufacturing and construction for its durability and functionality, is emerging as a trendy fashion statement among South Korea’s younger generation. The vintage appeal, comfort, and high functionality of these garments have fueled their popularity.

According to fashion industry sources on Monday, Boldest, a workwear brand by Kolon FnC, saw its sales surge by 150 percent from January to May this year compared to the same period last year. Since its launch in 2020, Boldest has gained recognition for its high-performance materials and professional designs. In the previous year, the brand achieved a growth rate of 200 percent.

Workwear is characterized by its functional designs, such as knee pad inserts and secure pockets for tools. Boldest continuously expands its product range, offering lines like the Mechanic series for automotive and bike maintenance workers, and the Aramid series, made from a material five times stronger than steel and used in bulletproof vests. These products are now available in major department stores and shopping malls, including The Hyundai in Yeouido and Starfield.

Globally renowned brands like Carhartt in the U.S. and Workman in Japan have popularized workwear, turning it into a fashion trend. Samsung C&T’s global brand JUUN.J recently showcased workwear in its Spring/Summer 2025 collection in Paris.

[Courtesy of Samsung C&T]

The rising number of young professionals in technical fields, such as heavy machinery operation, wallpapering, and interior design, has also contributed to the workwear trend. “With more young people entering technical fields, there is a growing demand for workwear that combines functionality with aesthetic appeal,” said a fashion industry insider,

Moreover, stringent safety regulations on job sites have increased the demand for high-performance workwear, highlighting the market’s potential. Boldest plans to enter the B2B workwear and specialized clothing market in the latter half of this year.

“We plan to supply Boldest uniforms to major domestic conglomerates in the chemical, manufacturing, and construction sectors,” said a Kolon FnC spokesperson.

Companies that have traditionally supplied uniforms and safety shoes to businesses are now promoting workwear as a growth brand for general consumers. Outdoor brand K2 reported a 50 percent increase in sales this year after expanding its B2C product range under the K2 Safety brand. The brand also opened its first offline store to support its growth. Fashion Group Hyungji, known for corporate uniforms, has revamped its workwear brand WILLBE and introduced a variety of new casual products.

As major brands continue to expand their offerings to both general consumers and technical professionals, the range of available workwear has broadened significantly. Global market research firm SkyQuest estimates the Korean workwear market to be worth 1.5 trillion won ($1.08 billion).