11Street launches home decoration specialty store

[Courtesy of 11Street Co.]

South Korean e-commerce platform 11Street Co. announced on Monday that it has launched Homes, an in-platform store specializing in living and home decoration products, offering more than 3,500 items including home appliances and furniture.

Since the launch of its beta service in February, the platform has continued to develop the home decor store, resulting in a 39 percent increase in the number of visitors and a 20 percent increase in transactions in May compared to the previous month.

“Amid growing interest in home styling and self-interior design, we focused on offering optimized products tailored to various lifestyles, such as single-person households and families with pets,” the company said.

Homes classifies products by space, color, and theme to help customers find and purchase what they need. It emphasizes introducing products from small and emerging brands that quickly respond to trends, the company added.

High-end products are also available, including vases from Danish brand Fritz Hansen and table lamps from Italian lighting brand Artemide, as well as luxury items such as Hermes dishes and blankets, Dior sofa cushions, and Loewe candles.

The store features a must-have items section with special weekly deals and recommended picks suggesting trending products.

To celebrate the launch, 20 percent discount vouchers are offered on a first-come, first-served basis every day at 11 a.m. and 5 p.m.