Yuhan-Kimberly’s Kleenex enters sun care market in Korea

[Courtesy of Yuhan-Kimberly Co.]

Yuhan-Kimberly Co.’s Kleenex brand announced on Monday that it is making a foray into the sun care market in South Korea with the launch of its Skin Lab Sunstick.

The Kleenex Sunstick line consists of three types, designed to provide easy and effective UV protection. Sunsticks are the second most sought-after form of sunscreen after sun creams, due to their portability and ease of application.

Among the new offerings, the Perfect Sunstick stands out with its robust triple protection against water, sweat, and physical activity. It is both waterproof and sweat-proof, making it an ideal choice for those with an active lifestyle.

The Derma Sunstick is formulated for sensitive skin, incorporating panthenol and ceramide to offer gentle yet effective protection. It uses mineral-based UV filters, ensuring a reduced risk of irritation for delicate skin types.

For those with dry skin, the Moisture Sunstick provides 24-hour hydration, thanks to its inclusion of hyaluronic acid and triple moisturizing oils. This formulation helps maintain skin moisture throughout the day while offering superior sun protection.

All three products boast a high SPF50+ and PA++++ rating, ensuring strong defense against harmful UV rays. They have undergone rigorous skin irritation and heat-aging prevention tests, according to the company.