SK Telecom said Monday that it would launch the AI-based advertising platform ASUM 2.0 in partnership with U.S. machine learning company Moloco.
SK Telecom’s employees operate ASUM 2.0. [YONHAP]
SK Telecom’s employees are operating ASUM 2.0.
SK Telecom said Monday that it would launch the AI-based advertising platform ASUM 2.0 in partnership with U.S. machine learning company Moloco.
ASUM is a personalized targeted advertising platform leveraging SK Telecom’s services, including T Phone, T Membership, PASS and telecommunications data. Its predecessor, ASUM 1.0, was announced in 2021.
Moloco, a Korean-founded startup based in Silicon Valley, uses machine learning and AI to help companies efficiently carry out advertisements.
![SK Telecom’s employees operate ASUM 2.0. [YONHAP]](https://img1.daumcdn.net/thumb/R658x0.q70/?fname=https://t1.daumcdn.net/news/202406/17/koreajoongangdaily/20240617193644977zngw.jpg)