Kakao, Dior Beauty Korea forge partnership on exclusive promotions

Korean tech giant Kakao and Dior Beauty Korea signed a memorandum of understanding (MOU) on Monday to collaborate on exclusive promotions launched via Kakao’s e-commerce platform.

Nicolas Bernard-Bouissieres, President of Parfums Christian Dior and CEO of LVMH’s beauty division in Korea, left, and Jun Sung-joon, head of Kakao Commerce, pose at a signing ceremony in Dior Beauty Korea's office building in central Seoul on Friday. [KAKAO]

Korean tech giant Kakao and Dior Beauty Korea signed a memorandum of understanding (MOU) on Monday to collaborate on exclusive promotions launched via Kakao’s e-commerce platform.

The partnership aims to introduce Dior Beauty’s exclusive product lines and new product promotions within KakaoTalk Gift, as well as explore new business opportunities.

For instance, Dior Beauty’s new products will be introduced earlier in Korea through Kakao’s e-commerce platform, exclusive gift products will be expanded, and premium seasonal gift packages will be provided to suffice diverse consumer needs.

Nicolas Bernard-Bouissieres, President of Parfums Christian Dior and CEO of LVMH’s beauty division in Korea, and Jun Sung-joon, head of Kakao Commerce, attended a signing ceremony held at Dior Beauty Korea’s office building in central Seoul on Friday.

“We plan to support effectively meeting the diverse needs of customers through close collaboration with Christian Dior Beuaty Korea,” Jeon said in a statement. “We will strengthen our market leadership as a successful cooperation model between an online platform and a brand.”

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]