Korea Ginseng expands presence in Malaysia with health functional products

[Courtesy of Korea Ginseng Corp.]

Korea Ginseng Corp. (KGC) announced on Thursday that it will begin selling its Jung Kwan Jang red ginseng products in Malaysia through retail outlets Guardian and Watsons.

The company plans to offer its flagship products, including Red Ginseng Extract and Hong Sam Won, a health drink, in 70-80 percent of Guardian and Watsons stores across Malaysia.

Guardian operates 600 stores, while Watsons has 700 in the country.

The Malaysian health functional food market has grown significantly, from 1.5 trillion won ($1.09 billion) in 2018 to about 2.4 trillion won in October 2023.

KGC is strategically partnering with various distributors in Malaysia to broaden its business footprint.

In March, the company held an exclusive brand roadshow at the Suria KLCC shopping center, a landmark location in Kuala Lumpur.