GS Retail’s shopping app hits record 3.57 mn users

[Courtesy of GS Retail Co.]

GS Retail Co. said on Thursday that its shopping app reached a record 3.57 million users in South Korea last month, solidifying its position as the top offline retail app.

According to Mobile Index insight data, the number of monthly active users (MAU) of the Our Neighborhood GS app reached 2.99 million in March, reclaiming the top spot among offline retail apps. The number continued to rise, hitting 3.02 million in April and 3.57 million last month, marking three consecutive months of growth.

GS Retail highlighted that last month’s MAU for the app was 1.86 million more than any other convenience store app. This achievement represents the highest MAU not only in the convenience store sector but also among offline retail apps, including supermarkets and department stores in the country.

The company attributes the app’s growing user base to its integrated payment system, GS Pay. By linking a credit card or payment account to GS Pay, users can make purchases across GS Retail’s online and offline channels with a single click. As of the end of last month, GS Pay had accumulated 4 million registered users.

Other features that have enhanced the app’s competitiveness include the Family Service, My Fridge for storing free gifts, quick commerce, Wine25Plus, last-minute discounts, pre-order sales, and half-price delivery services, according to the company.