NewJeans 'How Sweet' pop-up store opens — in pictures

NewJeans opened its “How Sweet” pop-up at the Line Friends store in Sinsa, Gangnam District, southern Seoul on Wednesday.

NewJeans merchandise sold at the NewJeans pop-up store. [DANIELA GONZALEZ PEREZ]

Fans wait outside Line Friends Square Sinsa store in Gangnam District, southern Seoul on Wednesday for NewJeans' ″How Sweet″ pop-up store. NewJeans' “How Sweet” pop-up store will be open until June 17. [CHO YONG-JUN]

NewJeans opened its “How Sweet” pop-up at the Line Friends store in Sinsa, Gangnam District, southern Seoul on Wednesday.

Named after the girl group’s latest single, “How Sweet,” the pop-up store will be open until June 17.

The store is themed around vintage record shops, in line with NewJeans’ latest single.

The pop-up store is only open to preregistered visitors until Friday. From Saturday it is open to people who are not pre-registered.

Vinyl-inspired NewJeans albums are available at the pop-up store. [CHO YONG-JUN]

The pop-up store sells many new and colorful NewJeans merchandise, including string bags, wallets, NewJeans T-shirts, photocards and umbrellas.

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

There are also keyrings, phone grips and T-shirts designed in collaboration with The Powerpuff Girls.

NewJeans merchandise sold at the NewJeans popup store. [CHO YONG-JUN]

The "How Sweet" pop-up merchandise will also be sold online on Line Friends Square Online.

There will also be a “Supernatural” pop-up store featuring merchandise created in collaboration with the Japanese artist Takashi Murakami and Japanese musician Hiroshi Fujiwara in Korea and Japan. The “Supernatural” pop-up will open in Line Friends Square Myeongdong in central Seoul from June 26 to July 10 and in Line Friends Square Shibuya in Tokyo from June 26 to July 15.

There are also keyrings designed in collaboration with The Powerpuff Girls. [CHO YONG-JUN]

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

NewJeans merchandise sold at the NewJeans pop-up store. [CHO YONG-JUN]

BY CHO YONG-JUN [cho.yongjun1@joongang.co.kr]