Daesang beefs up production in Vietnam
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According to the company, its local subsidiaries Daesang Vietnam Co. and Daesang Duc Viet JSC. have each completed their second factories in Hai Duong Province and Hung Yen Province in northern Vietnam with an investment of 30 billion won ($21.9 million).
Vietnam is a key country for Daesang‘s global business, with sales of more than 200 billion won from its food and materials businesses in 2023. This figure was nearly double the amount in 2017.
Daesang’s global food brand O‘food’s dried laver has a more than 50 percent market share in Vietnam and its snack items such as easy-to-prepare tteokbokki and hot dogs are gaining significant popularity, along with its convenient kimchi seasoning, which allows consumers to make their own kimchi using local vegetables.
The latest investment for factory expansion has allowed Daesang Vietnam to expand the annual production capacity (CAPA) of its Hai Duong Factory by 40 percent, especially for the top-ranking dried laver line, and established a new line for shelf-stable convenience foods with high growth potential.
The annual production capacity of Daesang Duc Viet’s Hung Yen Factory has more than doubled with the new expansion.
Along with processed meat products such as shelf-stable sausages and frozen balls produced at the existing factory, the new factory will produce convenience foods like spring rolls and banh bao, which are local favorites. It also has a new kimchi production line.
Daesang plans to aggressively expand its market share in Vietnam through the local production of its Jongga Kimchi, while enhancing its presence in the convenience food market with its O‘food brand.
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