Kith opens first Korean flagship store in Seongsu-dong

[Photo by Kim Hyo-hye]

American luxury lifestyle brand Kith opened its first flagship store in South Korea, Kith Seoul, in Seongsu-dong, an emerging fashion hotspot in the capital city.

According to industry sources on Sunday, Kith, which landed in Korea on May 31st, 2024, is highly regarded among street fashion enthusiasts and stands shoulder-to-shoulder with high-end brands like Hermes, Chanel, and Louis Vuitton.

Founded in 2011 by Ronnie Fieg, a key figure in New York’s sneaker culture, Kith has since expanded to major cities in Canada, the United Kingdom, France, and Japan. Korea is the fifth country to welcome the brand.

Kith is popular among global top stars, with Blackpink member Jennie recently visiting Kith Tokyo and sharing her experience on social media to create a buzz.

Traditionally, Kith has entered new markets directly. However, for its Korean debut, the brand took an unusual approach by partnering with Hyundai Department Store Group‘s fashion company Handsome Corp.