Nongshim opens shrimp cracker pop-up store

Nongshim will operate a pop-up store, "Shrimp Cracker Adventure in Whale Island," in Seongsu-dong, eastern Seoul, from June 5 to 23.

A computer-generated image of Nongshim's pop-up store, ″Shrimp Cracker Adventure in Whale Island,″ in Seongsu-dong, eastern Seoul [NONGSHIM]

Nongshim will operate a pop-up store, "Shrimp Cracker Adventure in Whale Island," in Seongsu-dong, eastern Seoul, from June 5 to 23.

The pop-up is designed to support the young generation's journey into the future with challenges to overcome.

The most interesting aspect of the event are the step-by-step missions that visitors must complete to escape from Whale Island.

Nongshim aims to actively promote its shrimp cracker to its core consumers through the store.

"It has become increasingly important to promote products through activities that engage consumers directly, like with pop-up stores, instead of TV commercials,” said the company’s spokesperson.

BY CHOI HAE-JIN [choi.haejin@joongang.co.kr]