GS25’s PB Real Price tops $7mn in sales

[Courtesy of GS Retail Co.]

South Korean convenience store chain GS25, which is run by GS Retail Co., announced on Wednesday that the sales of its private brand (PB) ‘Real Price’ have topped 10 billion won ($7.32 million).

Real Price was launched in 2017 as a collaboration between GS Retail and small and medium-sized enterprises. It has been available at the GS The Fresh supermarket since then and offers products that are 20 to 30 percent cheaper than regular items.

GS25 started offering the Real Price line in January 2024 and is currently selling 17 types of products. The best-selling items include Real Fresh Eggs, Real Smoked Chicken Legs, Real Dried Squid, Real Baked Eggs, and Real Natural Pulp Toilet Paper.

The corner store chain plans to expand the Real Price line to 22 items in June 2024 by adding five more products, including Real Plump Sausage, and aims to introduce up to 20 additional products by the end of the year, with a focus on items with high price sensitivity.

To celebrate Real Price’s milestone sales, GS25 will offer a ‘buy one, get one free’ promotion for all Real Price products throughout next month when paid with GS Pay.

“Real Price has received a positive response from customers who want to spend reasonably amid high inflation,” a GS Retail official in charge of product strategy said. “We will continue to expand our range of high-quality and reasonably priced products to help stabilize prices.”