K-food a hit in Paris at Korea Expo 2024

Some 200 Korean companies brought their best to the second Korea Expo in Paris, France.

A visitor takes a picture with Nongshim’s raccoon dog character for Neoguri at the Korea Expo 2024 held at the Porte de Versailles exhibition hall in Paris, France. [TOGO COMMUNICATION]

Some 200 Korean companies featured their crown jewel products at the second Korea Expo held from May 24 to 26 at the Paris Expo Porte de Versailles in France.

Participants of Korea Expo 2024 included Samyang Foods, Nongshim, CJ CheilJedang, Daesang, Kooksoondang, Craver and SIAS.

During the three-day show, visitors had the opportunity to directly engage with Korean products through the K-Class program, which included a tasting session of Samyang Foods' three types of Buldak sauce and Nongshim’s marquee Neoguri noodles as well as an art class of bojagi, a traditional Korean wrapping cloth, hosted by Skin1004.

Other attractions included a live K-Food cooking show and trendy Korean street food at the K-Street Food Market, offering tteokbokki, or a spicy rice cakes, as well as gimbap seaweed rice rolls and hotdogs.

BY CHOI HAE-JIN [choi.haejin@joongang.co.kr]