CJ CheilJedang’s microwavable rice sees surge in sales

[Courtesy of CJ Cheiljedang Corp.]

CJ Cheiljedang Corp. announced Tuesday that the cumulative sales of its microwavable Hetbahn Konjac Rice have topped 10 million units since its launch in September 2022.

The food manufacturer said that the average monthly growth rate of its Hetbahn Konjac Rice sales was 23.5 percent in 2024 to date and set a new record in April.

Hetbahn Konjac Rice was developed for health-conscious and weight-loss consumers and is made by improving konjac’s texture and taste.

The wellness-focused instant rice segment, including Konjac Rice, accounted for 6.3 percent of 2023’s Hetbahn sales in Korea, doubling from the previous year. CJ Cheiljedang plans to expand its wellness product line with the goal of making Hetbahn a household staple.