Kolon unveils this year’s slogan and mid-year vision

[Courtesy of Kolon Group]

South Korea’s Kolon Group on Monday unveiled its corporate slogan for 2024, redefining the E=MC² equation.

According to the company, in its own equation, E stands for energy, M for manpower, and C² represents the level of core competency, indicating that collective effort leads to better results in business.

Since 2013, Kolon Group has communicated its management visions and goals through messages to employees.

This year, however, the conglomerate broke from its decade-long tradition by revealing its vision for the second half of the year rather than at the beginning.

The shift was to ensure a more agile and timely response to the rapidly changing business environment.