COSMAX builds AI-powered system for makeup product development

[Courtesy of COSMAX Inc.]

COSMAX Inc., a leading global cosmetics research, development, and manufacturing company based in South Korea, on Wednesday unveiled a system developed with artificial intelligence (AI) technology for creating makeup products.

The system is expected to help accelerate the transition of the company’s product development process into the digital realm and secure a leading position in the industry.

COSMAX announced the development of its AI-based Smart Color Matching AI System after three years of research.

The company underwent processes such as establishing product color matching methods, digitizing color matching data, developing AI models for data processing, and integrating the new color matching AI system into its research and development platform.

The system, which directly applies deep learning technology to the makeup product development process, is being hailed as a pioneering case in the global beauty market.

Color matching is the process of adjusting pigments and quantities to achieve the desired color until the desired color is achieved.

It is one of the most time-consuming tasks in the makeup product development process and often relies on the subjective judgment and experience of researchers, which can impact work efficiency depending on their level of expertise.

COSMAX’s Smart Color Matching AI System converts all perceivable color values into data, quantifying color differences.

This allows researchers to predict the color of newly designed formulations without conducting experiments directly.

Another notable feature is the creation of a database containing color information accumulated over several years of makeup product development.

This enables comparisons between existing and new product colors or searching for products with color combinations closest to the desired one.

The introduction of the new system is expected to innovate the makeup product development process, which previously involved lengthy processes from sample manufacturing to color verification.

COSMAX plans to initially apply the system to trend-sensitive products such as eyeshadows and blushers, before expanding to other makeup products in the future.