Capsule laundry detergents rise in popularity

[Courtesy of Aekyung Industrial Co.]

Capsule laundry detergents have shaken up the laundry industry with their pre-measured and easy-to-use packaging. More detergent manufacturers are switching from conventional powdered detergents to capsule alternatives, as market research indicates that the Korean liquitabs market has doubled in size over the past three years.

Aekyung Industrial Co. now focuses on producing liquitabs while outsourcing its powdered detergent line. The company added to its liquid detergent brand LiQ with the launch of two new products. Persil, a German-based powerhouse in the liquid detergent industry, saw a 25 percent increase on year in sales in the first quarter of 2024, following a substantial 42 percent rise in 2023.

Lion Corporation (Korea) Co. and Pigeon Corp.’s combined capsule sales have also topped the 10 million mark. Lion Corporation plans to launch a new product under its BEAT line in the first half of 2024. Pigeon also expects that demand for its Act’z capsule detergents will increase in addition to its existing best-selling liquid detergent, and is responding with products that are enriched, anti-inflammatory and that help with sterilization.