APR maps pit Chinese market debut

[Courtesy of APR Corp]

APR Corp, a Seoul-based manufacturer of microcurrent devices for skincare, announced on Monday that it plans to sell its beauty devices in China.

In China, the beauty tech firm will target local customers by using influencer marketing on online media platforms, with these online celebrities referred to as Wanghong (creator).

“China is the second biggest beauty market in the world, right behind the United States,” APR said. “According to global market research firm Statista, China‘s beauty and personal care market was valued at 91.7 trillion won ($67.1 billion) in 2023.”