Musinsa’s Starfield Suwon store draws crowds

[Courtesy of Musinsa]

Musinsa Standard, the in-house brand of South Korean fashion platform Musinsa, showed early signs of success with its newly opened store at Starfield Suwon. The store attracted over 40,000 visitors in just one week since its opening on April 19th, 2024, the company said on Friday.

Located at Starfield Suwon, Musinsa Standard’s 1,330 square meter store stands out as the largest among the stores in the shopping mall located in Gyeonggi Province. It is also Musinsa Standard’s first offline store offering the full range of the brand’s products, including men’s, women’s, and children’s clothing as well as beauty and sports items.

The Musinsa Standard store recorded over 44,200 visitors in the first week alone since its opening and saw sales of about 330 million won ($250,000) during this period. Items that were popular among customers included outerwear, denim, and t-shirts.

“Musinsa Standard, known for its trendy fits and styles, is now popular not only online but offline as well, and we saw significant interest from many customers,” a company official said.