Korean snacks gain popularity among younger generation in the U.S.
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
The snack bar for employees at Google and Netflix headquarters in the U.S. has reportedly been stocked with Orion's snack “Turtle Chips” since this year. Since last month, it has been the first Korean snack to be sold at all 1,598 stores of Five Below, an American chain of specialty discount stores.
The global popularity of Korean snacks is soaring day by day, especially among young people as Korean snacks have become familiar through K-pop, dramas and movies, and the recent trend of sharing food reviews on TikTok and other short-form videos has also helped.
According to Orion on April 24, the company exported 12 billion won worth of Turtle Chips to the U.S. last year and is expected to exceed 20 billion won this year. Last year, Orion earned 1.85 trillion won (63.7 percent) in the overseas market out of 2.91 trillion won in total sales, and Lotte Well Food made 800.5 billion won (19.7 percent) from overseas out of 4.66 trillion won.
Korean confectionery companies are actively promoting “customized strategies” aimed at foreign markets. The symbolic letter of Orion's Choco Pie, "Chung (情),” is changed to “In (仁)” on its package in China. It was based on the fact that the most important value of the Chinese is “In (仁).” Orion also sells tomato-flavored Oh!Gamja and watermelon-flavored Choco Pie in China and Vietnam, respectively, to suit local tastes.
Last year, Lotte Well Food focused on raising brand awareness by choosing popular girl group NewJeans as a new model for Pepero and putting outdoor advertisements in Times Square in New York and Ho Chi Minh City in Vietnam. The overseas share of Pepero sales rose from 35 billion won (20.6 percent) out of 170 billion won in its total sales in 2021 to 54 billion won (26.7 percent) out of 2020 billion won last year.
Amid the recent gimbap craze in overseas markets, CJ CheilJedang is targeting overseas consumers with Bibigo Seaweed Crisps, which processes seaweed in the form of snacks, and Dongwon F&B with Yangban Crispy Seaweed Chips.
※This article has undergone review by a professional translator after being translated by an AI translation tool.
Copyright © 경향신문. 무단전재 및 재배포 금지.
- “50대는 1표, 20대는 1.33표…세대별 차등투표제 필요”
- 문재인 전 대통령 “이념 사로잡힌 편중외교 통탄할 일”…‘혼밥 논란’ 반박도
- [종합]“팬들에 돈달라 하겠냐” 길건·홍진경도 분노···끊이질 않는 사칭범죄
- ‘이별값’ 120만원 받고도 헤어진 여친 스토킹한 20대 남성 징역형
- 경찰, 김호중 방문 유흥주점 압수수색…‘사고 전 음주 판단’ 국과수 결과도 받아
- 사측이 “조수빈 앉혀라”…제작진 거부하자 KBS ‘역사저널 그날’도 폐지 위기
- 이원석 검찰총장 “인사는 인사, 수사는 수사”…사전 조율 여부엔 “말 않겠다”
- [우리는 서로의 증언자②] 이남순 “여자로서 끝났다” 몸도 마음도 깊숙히 꿰뚫은 그날의 상처
- 늙으면 왜, 다들 손만 잡고 잔다고 생각할까
- “태국 파타야 한인 살인사건 용의자, 캄보디아 도주”