Mom’s Touch opens first store in Tokyo
이 글자크기로 변경됩니다.
(예시) 가장 빠른 뉴스가 있고 다양한 정보, 쌍방향 소통이 숨쉬는 다음뉴스를 만나보세요. 다음뉴스는 국내외 주요이슈와 실시간 속보, 문화생활 및 다양한 분야의 뉴스를 입체적으로 전달하고 있습니다.
South Korean chicken and burger chain Mom’s Touch announced Tuesday that it has entered into the Japanese fast-food restaurant market by opening its first direct store overseas in Shibuya, Tokyo.
The new venue, which used to be the former site of McDonald's Japan for 39 years, spans approximately 418 square meters of floor space and includes 220 seats distributed over three floors. Strategically located near Shibuya Scramble Square and Shibuya Station, the bustling hub of the Japanese capital, the company aims to attract both local and international patrons.
This official entry comes after the success of a Mom’s Touch pop-up store in Shibuya last October, which gathered around 33,000 visitors over three weeks.
Encouraged by the anticipation, all 13,000 reservation slots were booked up rapidly in the two weeks leading up to the official launch.
The store will feature signature menu items such as the Thigh Burger and Korean-style seasoned chicken, the same products confirmed through preliminary surveys on Japanese customers.
Beyond the launch, the company is set to actively seek local partnership opportunities to broaden its franchise operations within Japan.
"Through the Shibuya direct store, we will convey to Japanese consumers our brand's inherent value of 'Best burger, Best price.' We plan to develop the Shibuya store into a landmark representing Korean burgers in the global market and use it as a base camp for future global expansion," said Kim Dong-jeon, CEO of Mom's Touch.
Mom's Touch also aims to look beyond Japan, accelerating its international presence.
The company has outlined plans for expansion in Thailand and Mongolia, aiming to increase its master franchise store count to 12 and 10 from six and four, respectively. Additionally, it is targeting further expansion into Asian nations with a keen interest in Korean cuisine, such as Indonesia, Malaysia, Cambodia, Laos and Kazakhstan, the company said.
By Park Se-ra(serap1005@heraldcorp.com)
Copyright © 코리아헤럴드. 무단전재 및 재배포 금지.