Gmarket, Auction prep for Big Smile Day shopping festival

[Courtesy of Gmarket]

Gmarket and Auction announced on Tuesday that they are recruiting Korean sellers to participate in ‘Big Smile Day,’ the largest shopping festival of the first half of 2024. The application will run until April 28th.

The 13th edition of Big Smile Day, which will be hosted by the two online retailers, is a shopping festival held twice a year in May and November.

An average of over 30,000 sellers participate in each edition, and see a boost in sales. During the November 2023 edition, the sellers who participated saw their sales increase by more than three times on average.

The Big Smile Day event for the first half of 2024 will run from May 7th to 20th for two weeks.

Gmarket is offering an ‘Advertising Support Program’ to help the sellers participating in this event boost sales. New sellers who are participating for the first time can use the highly efficient, personalized ‘AI Sales Growth Advertising‘ product free of charge for seven days.

Logistics storage fees will be waived for four months for new sellers using ‘Smile Delivery’ for the first time, and fulfillment operating expenses such as inbound and outbound systems, packaging, and customer service processing will be discounted by 50 percent.

Based on event performance, 20 of the new sellers will be selected based on growth rate compared to the previous month and compared to the previous event (November 2023) for sellers participating consecutively, for opportunities to sell their products in Gmarket and Auction’s daily time deals.