Retailers target campers as spring boosts outdoor activity

[Courtesy of Homeplus]

As spring temperatures continue to rise above average, retailers are introducing products aimed at outing enthusiasts.

According to the Korea Tourism Association on Thursday, the number of campsites nationwide reached an all-time high of 3,747 as of the end of last year, up from 2,367 in 2019.

The number of campsites surpassed 3,000 for the first time in 2022.

The Ministry of Interior and Safety reports that the population of campers has consistently remained above 5 million since 2020.

Retailers are responding to the ongoing camping craze and warmer weather by launching camping-targeted products from mid-March to early April.

On Friday, Emart launched a meat sale event, offering up to a 30 percent discount with Shinsegae points. Emart will also hold discount events on whiskey and wine until April 18

Homeplus is offering camping gear discounts, featuring exclusive Walmart brand Ozark Trail tents and camping chairs at up to half price until May 1.

The franchise industry is adapting to the increase in outdoor activities by opening large stores in key commercial areas.

BBQ opened a new outlet with an outdoor terrace at Cheonggye Plaza in central Seoul last month. It also opened a Jamsil Lotte World branch in southern Seoul.