NEFS rebrands its premium custom furniture line to “Pramaggiore”

[Courtesy of NEFS]

NEFS, a South Korean custom-made furniture company, has announced the rebranding of its “Prime” furniture line to “Pramaggiore”.

The announcement came on Sunday, marking a significant shift in the brand’s identity and philosophy since its initial launch in 2000.

The company said that the rebranding to Pramaggiore, which translates to ‘towards greatness’ in Italian, represents a fusion of the company’s extensive know-how with a new brand philosophy aimed at delivering customized solutions tailored to the unique preferences of its customers. Pramaggiore is set to offer more than functional utility. It promises to design kitchens with unique stories, offering unparalleled satisfaction and pride to its clientele.

The rebranded line emphasizes a one-to-one dedicated system, understanding each customer’s preferences and lifestyle before proposing beautiful designs and luxurious living concepts. From the initial meeting to post-installation maintenance, Pramaggiore commits to providing personalized service throughout the entire process, ensuring that every client’s space is a reflection of their individual taste and lifestyle.

“We visit our customers’ homes to analyze the existing space and architectural layout, providing creative and personalized custom designs,” said a company official.

Since its establishment in 1986, NEFS has distinguished itself in the industry, even being recognized as an outstanding partner by POSCO E&C and Daewoo E&C last year. Furthermore, in 2022, the company received a green certification from the Korea Institute for Advancement of Technology (KIAT) for its efforts in reducing harmful substances in storage furniture.