Selvatico launches new fragrance line with Robertet

[Courtesy of Selvatico]

Selvatico, South Korean startup Bonjac’s beauty brand, teamed up with France’s Robertet, one of the world’s largest perfumery companies, to launch a fragrance line, the company said Wednesday. The perfumes are a modern interpretation of French impressionist culture from the late 19th and early 20th centuries.

Robertet, with its 170-year tradition, uniquely controls all stages of fragrance production. It is the only company globally to manage plant cultivation, fragrance extraction, and perfuming.

The prestigious perfumery supplies fragrances to global luxury brands, including Byredo and Dior. Selvatico is the first Korean beauty brand to collaborate with Robertet in jointly developing and releasing the products.

The newly launched fragrance line consists of a total of four perfumes, including Salon de Paris, a calming and luxurious fragrance, and Comptoir de Thé, a fragrance that carries the scent of freshly harvested tea leaves.