Google to crack down on automated content

[Photo by Pixabay]

Google Inc. is going to crack down on what is known as automated content, a type of low-quality content that is created by generative artificial intelligence (AI) solely to rank higher in Google searches, the U.S. tech firm said in an announcement.

The announcement comes as part of the company‘s updates on spamming policy, which involves algorithmic enhancements to its core ranking systems and is more complex than usual.

Google’s anti-spam measures will target activities such as spamming, generating low-quality content, misusing expired domains, and manipulating the reputation of third-party websites.