BTGin opens standalone store in Seoul‘s Myeongdong

[Courtesy of BTGin Co.]

BTGin Co., a South Korean biotech company specializing in saponin products, announced Thursday that it opened a standalone flagship store in Myeong-dong, central Seoul, with an aim to boost sales and branding of its products.

Established in 2002 by a KAIST Ph.D. in biochemical engineering, BTGin has concentrated on saponin research, utilizing its patented ECS technology.

The company operates in the health supplement, cosmetic, pharmaceutical raw material, and platform business sectors.

Celebrating its 22nd founding anniversary this year, BTGin marks a significant milestone with the inauguration of its first offline standalone flagship store for its brand.

[Courtesy of BTGin Co.]

The store, H. Sapiens, stands on a gross floor area of 430 square meters. It is the motto of Human, Health, and Happiness, which reflects BTGin’s corporate philosophy of leading the scientific, luxurious, and global development through the evolution of saponin science and technological innovation.

The ground floor store, which features a unique design based on the concept of rhythm, tradition, and science, is aimed at local and foreign consumers, including individual foreign tourists, while the basement floor, which emphasizes design with technology and scientific elements, is a post-duty-free shop for foreign group tourists.

This is the first time in the industry that BTGin has opened a specialized store in Myeongdong that integrates its own brand products into a general consumer store and a post-duty-free store.

BTGin has positioned four key products from its brand portfolio at the forefront. This includes 20 health supplement items, 10 functional cosmetic products, and one functional beverage.

The store also introduces 29 customized health supplement products under a new brand.