Emart24, Yes24 join hands to launch book-themed meal boxes

[Courtesy of Emart24]

South Korean convenience store chain Emart24 Inc., operated by retail giant Emart Inc., has teamed up with online bookstore and content platform Yes24 Co. to launch two types of book-themed meal packages.

According to Emart24, the lunchboxes have packaging akin to book covers. Opening the meal box offers the feeling of flipping through the first page of a book.

The packages have phrases from “Stolen Focus” by Johann Hari, which has been selected as Yes24’s Book of the Year.

Customers can scan the QR code provided to access information about the book on the Yes24 platform. Additionally, the package includes vouchers that can be used on the Yes24 platform.

The meal boxes under the collaboration come in two flavors – snowflake cheese hamburger steak and pork cutlet with cheese tomato sauce pasta.

Emart24 will also run an event under which they will randomly select 10 customers who purchase the lunch boxes until March 14 and give away Galaxy S24.

It will also offer a 50 percent discount for purchases made with certain cards for the event.

Emart24 explained that the book-themed lunch boxes are the result of a memorandum of understanding signed with Yes24 in December 2023 to promote reading.