Shinsegae launches J.Lindeberg outdoor collection in Korea

J.Lindeberg outdoor collection [Courtesy of Shinsegae International]

Shinsegae International announced on Wednesday that it will introduce the outdoor collection of the Swedish fashion brand J.Lindeberg to the South Korean market for the first time in February 2024.

Known as a premium golf apparel brand, J.Lindeberg recently expanded its offerings to include sportswear for more activities such as tennis and skiing.

The newly introduced collection combines excellent functionality with style, offering products suitable for a wide range of outdoor activities as well as everyday life. The standout product is the Pro Pack line, featuring thin and lightweight materials that can be folded compactly for easy portability.

“We have seen double-digit growth in apparel sales in 2024 to date as the golf market has started to pick up, and we are looking to capitalize on that with our outdoor collection,” a Shinsegae International official said.