Le Sserafim pop-up stores to open in Seoul, Tokyo

Poster of Le Sserafim's pop-up store. (Hybe)

Pop-up stores marking the comeback of K-pop group Le Sserafim will open in both Korea and Japan, the agency Hybe announced Thursday.

In Korea, "Le Sserafim 2024 S/S Pop Up" will open at Geumho Alver in Geumho-dong, Seoul, from Feb. 16 to March 3. The store, which celebrates the release of the group's third mini album "Easy," will be filled with media art that depicts the concept of the upcoming album and fashion items that members wore in the trailer video.

At the three-story pop-up store, visitors can watch album trailer videos, view diverse versions of concept photos and a media art exhibition in the basement, while more than 30 fashion and lifestyle items will be displayed on the two floors.

The pop-up store in Japan will open on the same day on the first floor of the Dai-9 SY building in Shibuya, Tokyo.

This is Le Sserafim's second pop-up event, following the first pop-up store that opened April to May last year, marking the release of the group's first full-length album "Unforgiven."

More information about the pop-up store can be found on Hybe Merch's official X account and global fandom platform Weverse.

By Lee Jung-youn(jy@heraldcorp.com)