Paldo launches limited spring edition of Paldo Bibim Men

Spring Edition of Paldo Bibim Men [Courtesy of Paldo]

South Korea’s food company Paldo Co. announced Monday that it is launching a limited Spring Edition of Paldo Bibim Men, with a production run of 2 million units.

The Spring Edition includes a pack of ramyeon powder (5g) infused with the aroma of strawberries.

Adding this powder during preparation enhances the spicy, tangy, and sweet flavors of Paldo Bibim Men with a refreshing strawberry taste and aroma, said the company.

The inspiration for this unique combination was drawn from last year’s April Fools’ Day sensation, the Strawberry Bibim Myun, which gained attention on social media.

The limited edition product design features images related to spring, including strawberries and cherry blossoms.

Paldo Bibim Men made its debut in 1984 and is celebrating its 40th anniversary this year. Pioneering the market for bibim ramyeon, it has garnered popularity with cumulative sales exceeding 1.8 billion units.