7-Eleven’s sales of iced Americano up 30% despite the cold

[Courtesy of 7-Eleven]

Demand for iced Americano among young consumers in South Korea is on the rise despite the winter chill, leading to a sharp increase in the sales of iced coffee at convenience stores.

According to 7-Eleven on Sunday, sales of 7 Cafe’s iced coffee surged by about 30 percent between December 2023 and January 2024 from the same period a year ago.

The growth rate surpasses that of hot coffee sales, which increased by 10 percent during the same period.

Notably, the sales of iced coffee among customers in their 20s saw a remarkable growth of around 2.2 times compared to the previous year.

Aligned with this trend, 7-Eleven is launching a month-long promotion for iced Americano, including discounts and stamp incentives.

During the peak lunchtime hours from 12 p.m. to 3 p.m., 7-Eleven will sell the 7 Cafe Iced Americano Regular for a discounted price of 1,000 won ($0.75), down from the regular 1,800 won.

Through a promotion on the 7-Eleven mobile app, 7 App, customers who purchase all varieties of 7 Cafe iced coffee and accumulate seven stamps will receive one free regular-sized 7 Cafe Iced Americano.

In its commitment to providing the best taste for iced coffee enthusiasts, 7-Eleven operates the bean composition for 7 Cafe iced coffee differently from hot coffee beans.

Furthermore, the installation of a cable bay in all bean transportation channels minimizes oxygen exposure and damage, ensuring the highest quality of coffee beans, the retailer said.

7-Eleven has consistently rolled out various promotions to make 7 Cafe more accessible for customers looking for reasonably priced and high-quality iced coffee.