HS Ad revamps CI, expands marketing scope

[Courtesy of HS Ad]

HS Ad, a major player in the South Korean marketing industry, declared its intent to redefine its corporate identity and mission to transition into a “Marketing Creative Company.” The announcement, made on Thursday, revealed that HS Ad adopted this new vision by redefining its CI and the meaning behind its name.

Faced with a leveling playing field due to the proliferation of technology and product homogenization driven by advancements in AI, HS Ad aims to carve out a unique competitive edge. The company is aligning its focus on expanding creativity across all areas of customer marketing and expressed a commitment to propose distinctive customer experiences.