CJ Onstyle launches genderless fashion brand ‘M12’

[Courtesy of CJ Onstyle]

CJ Onstyle announced on Thursday that it will be launching a new fashion brand, ‘M12’, that breaks away from traditional gender norms.

M12, which stands for 12 months, signifies year-round, gender-neutral life wear designed for comfort. In a fashion market where clear distinctions are made between men’s and women’s clothing, M12 aims to offer designs that are not bound by fads, combining quality and practicality while reflecting timely seasonal trends.

M12’s debut line, presented by CJ Onstyle, includes daily items such as a hooded knit set-up, bomber jacket, and cable-collar knit. The designs are identical for both men and women, with the only difference in the sizes.

CJ Onstyle plans to expand the M12 product range moving forward to include items such as shirts, pants, and cardigans.

The line’s official launch is scheduled for 8:45 PM on February 1st, 2024, and will feature a broadcast showcasing the products and various styling videos. These broadcasts will be available on the CJ Onstyle app and M12’s official social media accounts.