The North Face holds events to celebrate Winter Youth Olympic Games in Korea

[Courtesy of The North Face]

Youngone Outdoor Co., which owns outdoor clothing brand The North Face, said on Monday that it will hold various events to celebrate the Winter Youth Olympic Games Gangwon 2024.

The North Face has been the oldest sponsor for Team Korea, South Korea’s national team of athletes.

The North Face is set to kick off its promotional campaign in partnership with Lotte Department Store by setting up pop-up stores at five branches – Nowon, Yeongdeungpo, Cheongnyangni in Seoul, Incheon, and Dongtan in Gyeonggi Province.

The pop-up stores will exclusively feature seven products supplied to Team Korea, such as jackets and training pants.

Visitors can buy 50 items up to 30 percent off at The North Face stores at Lotte Department Store and online.

“The promotional campaign is to rally support for the national youth athletes and generate public interest in the Winter Youth Olympic Games, the first to be held in Asia,” said Sung Ga-eun, vice president of Youngone Outdoor.