Advertisement for food named with ‘drug’ to be prohibited in Daejeon

Kimbap. Kyunghyang Newspaper DB

An ordinance has been proposed to prohibit the act of advertising products by putting the word "drug" in the name of products, such as "drug corn" and "drug gimbap,” in the Educational Environment Protection Zone in Daejeon.

This is in response to the recent increase in drug-related crimes among teenagers. The protection zone is a straight 200-meter distance from the boundary of a school or a planned construction site for school.

According to the Daejeon City Council on January 18, 14 councilors, including Lee Byung-cheol of the ruling People's Power Party, recently proposed the “Ordinance on Improving the Use of Product Names Including the Word Drug in Advertisements in Educational Environment Protection Zones in Daejeon.”

The ordinance was designed to create a healthy and safe educational environment for students by preventing the advertisements for products with drug names in the protected areas.

According to the Education Environment Protection Act, a protected area may be established and announced by a superintendent of education or a superintendent of an educational support agency for the purpose of protecting the health, hygiene and safety of students and the learning and educational environment. It can be designated within a straight 200-meter distance from the boundary of a school or a planned construction site for school.

“It is necessary to restrict the use of drug names in the advertisements for products in the educational environment protection zone as the recent occurrence of drug crimes by teenagers has emerged as a serious social problem,” Councilor Lee said. "Local governments and educational institutions should push for a policy of prohibiting product advertisements with drug names as related recommendations were made due to the revision of the Act on Labeling and Advertising Food in December last year.”

He also added, "We expect the ordinance to contribute to creating a drug-free society and educational environment."

The ordinance will be presented as an agenda of the plenary session on the 23rd and will be reviewed by the relevant standing committees. It is then expected to be voted on in the second plenary session which will be held on February 1.

※This article has undergone review by a professional translator after being translated by an AI translation tool.