Samsung’s The Frame TV achieves Pantone color certification

[Courtesy of Samsung Electronics]

Samsung Electronics Co. announced Tuesday that its 2024 edition of The Frame TV has been awarded the Pantone® Validated ArtfulColor certification by Pantone, a globally recognized authority in color standards.

This prestigious certification underscores The Frame’s cutting-edge adaptive color technology, ensuring exceptional color reproduction that meets Pantone’s stringent standards for authentic and true-to-life colors under standard lighting conditions.

Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under the CIE2 standard illuminant D65, representing illumination equivalent to that of the average midday light in Western or Northern Europe.

The Frame, known for its ability to automatically adjust content brightness and color tones based on surrounding lighting conditions, provides a distinctive certification that enhances the viewing experience for users in both home and gallery settings.

The television has consistently demonstrated its color accuracy, earning Pantone Color Certification in 2022 and now achieving the additional Pantone Validated ArtfulColor Certification.