Nature Republic to open offline store in Dubai in 1H24

Nature Republic Oman AVENUE MALL store [Courtesy of Nature Republic]

South Korean cosmetics brand Nature Republic Inc. announced Tuesday that it is accelerating its expansion into the Middle Eastern market, with plans to open an offline store in Dubai’s tourist district in the first half of 2024.

Nature Republic has steadily established its presence in the Middle East since opening its first store in Saudi Arabia in 2018, and currently owns 11 stores in the region, including in countries such as Bahrain and Oman.

The company expanded its distribution network to pharmacies and e-commerce in Qatar in 2023, and also tapped the Moroccan, Egyptian, Iraqi, and Libyan markets the same year.

“We believe our high-functioning, natural brand concept is well-suited to the needs of consumers in the Middle East, who are accustomed to the region’s dry climate and difficult conditions,” a Nature Republic official said.