Hyundai Motor releases new future technology game on Roblox

[Courtesy of Hyundai Motor]

Hyundai Motor Co. on Monday announced the release of a new game titled, Hyundai Future Adventure, on the metaverse platform Roblox, providing users with an immersive experience of the company’s future mobility technologies.

Roblox is an entertainment platform that allows individuals to enjoy various activities, including games, within virtual spaces by using avatars to represent themselves.

In 2021, Hyundai Motor became the first global automotive brand to implement a virtual space on Roblox.

In the Hyundai Future Adventure game, players can engage in diverse missions utilizing various futuristic technologies, including Advanced Air Mobility (AAM), Boston Dynamics’ quadruped robot Spot, multipurpose humanoid robot Atlas, the dedicated electric vehicle Ioniq 5, and the hydrogen value chain business brand HTWO.

The game features maps incorporating robotics, electrification, hydrogen technology, and includes in-game items such as the service robot DAL-e and the high-performance hydrogen hybrid rolling lab N Vision 74.