Samsung to run booth at Gangwon Winter Youth Olympics

[Courtesy of Samsung Electronics]

Samsung Electronics on Monday said that it will be an official partner for the 2024 Gangwon Winter Youth Olympics, set to take place from January 19th to February 1st, 2024. The company will operate the ‘Samsung Galaxy Olympic Experience Pavilion’ at Gangneung Olympic Park during the event.

The experience pavilion will provide visitors with an opportunity to explore the key features of the new products set to be unveiled at the Galaxy Unpacked event in San Jose, California on January 17th, 2024 (local time).

Samsung will organize events at the pavilion where attendees can receive special merchandise related to the Winter Youth Olympics and Gangwon Province and has set up an around 8-meter-high photo zone featuring ‘Mungcho,’ the official mascot of the competition, outside the pavilion.

Samsung Electronics will also host the ‘Conversation with Samsung Galaxy’ event from January 20th to 28th, inviting young athletes dreaming of participating in the Olympics and general youth attendees. The event will feature talks from prominent figures such as Kim Ye-ri, a medalist breaker from the 2018 Buenos Aires Summer Youth Olympics, short track national team members Kwak Yoon-gy and Hwang Dae-heon, and British snowboarder Katie Ormerod.

Having been an official partner of the International Olympic Committee (IOC) since the 1998 Nagano Winter Olympics, Samsung Electronics has consistently sponsored youth Olympics since the inaugural event in 2010 in Singapore.

“We will spare no effort in supporting and cheering for the potential of the athletes at the 2024 Gangwon Winter Youth Olympics and youth worldwide. We aim to provide them with the support they need to enjoy new experiences and grow further,” Choi Seung-eun, vice president and head of Marketing of the Mobile eXperience Business at Samsung Electronics, said.