Emart 24 collaborates with BBB on two bagel sandwiches

[Courtesy of Emart 24]

South Korea’s convenience store brand Emart 24 announced on Thursday that it will be releasing two types of bagel sandwiches in collaboration with popular bagel destination BBB located in Hannam-dong, Seoul.

BBB, known for its concept inspired by a quiet village in the German countryside, offers a variety of German-style bagels, sandwiches, and beverages within a rustic brickhouse setting.

The products developed by Emart 24 in partnership with BBB are the ‘BBB Sausage Bagel Sandwich’ and the ‘BBB Chicken Bagel Sandwich,’ both priced within the 4,000 won ($3.04) range.

Emart 24 is offering a special promotion until the end of January 2024, providing a 1,000 won discount for the purchase of a BBB Bagel Sandwich and an “Epresso Hot Americano” set.

“Sandwiches make up a significant portion of sales in the morning hours (from 6 AM to 10 AM), or 25 percent,” an Emart 24 spokesperson said, adding, “With a steady increase in sandwich sales during these hours, we decided to introduce the collaborative products with BBB, in line with bagels becoming more popular.”