Korean convenience stores embark on Asian Cup marketing

[Courtesy of 7-Eleven]

South Korean convenience stores are launching marketing campaigns ahead of the kickoff of the Asian Football Confederation (AFC) Asian Cup Qatar 2023 on Friday.

According to sources on Wednesday, CU, a major convenience store chain in Korea, plans to offer discounts on around 40 items, including beverages and snacks, from January 15, when the Korean national team plays its first match against Bahrain.

The discounts will be offered until the end of the month.

Highlighting a selection of seven popular beers such as Heineken, Budweiser, Guinness, Stella, and Hoegaarden, CU will reduce their prices, a strategy known to attract customers during major sports events.

Additionally, on match days, there will be discounts on instant-cook chicken products.

Another major convenience store, 7-Eleven, will provide a 30 percent discount on fried whole chicken without any time restrictions on January 15, 20, and 25, the days Korea plays its qualifying matches.

Moreover, from January 14 until the end of the month, the convenience store brand will offer over 25 percent discounts on bundled packs (4 to 6 units) of popular imported beers like Stella Artois, Heineken, and Asahi.

Other promotions include buy one, get one free deals on beverages like Tams Zero and buy two, get one free offers on Hershey’s bars and Hawaiian Macadamia chocolate bars. Additionally, there will be a 20 percent discount on large-sized Goo Goo Clusters (660mL).

GS25 is introducing a combined chicken and beer package. Through its app, customers can order chicken and four cans of beer for around 10,000 won for delivery or pickup. Furthermore, from January 15, GS25 will host a raffle event for customers who make purchases over 5,000 won through GS Pay, offering prizes such as a seven-day trip to watch European football matches, as well as football uniforms, and official footballs.

Emart24 will sell 500mL canned beer packs at prices around 9,000 won during Korea’s qualifying matches and the Round of 16 game on January 31.