[CES 2024] Samsung Display CEO breaks down 'I am fine. Q!' vision

Samsung Display CEO Choi Joo-sun, in a surprise appearance before the press, said the company's New Year vision is "I am fine. Q!"

Samsung Display CEO Choi Joo-sun speaks to the press during the company's booth tour in a surprise appearance. [JIN EUN-SOO]

LAS VEGAS — Samsung Display CEO Choi Joo-sun, in a surprise appearance before the press, said the company's New Year vision is "I am fine. Q!" as he wrote out the phrase himself on a piece of white paper.

"I" stands for IT screens for laptops and tablets.

Samsung Display CEO Choi Joo-sun writes this year's vision on a white piece of paper. [JIN EUN-SOO]

"We are investing in 8.6-generation laptop displays. We have done the hard work and I think there will be fruitful outcome by the end of the year," said Choi.

"A" stands for automotive while "M" stands for micro display, according to the CEO.

"From mixed reality to augmented reality and virtual reality, there will be various glass-based micro displays in the future and we'll prepare for it," Choi said.

"The 'F' in fine is for foldables. We have done the hard work on foldable displays for five to six years. From this year, there will be a new phase with the clients. 'Q' is for QD-OLED, meaning that we will do a hard work on the TV monitor business."

Samsung Display rolled out some breakthrough display technology at this year's CES, including the 360-degree-folding OLED display for mobiles dubbed the Flex In and Out.

It showcased the Rollable Flex which can unroll to five times the size of the original panel as well as the Flex Hybrid which can be rolled in as well as folded at the same time, targeting the automotive display market.

"This year will be more unexpected that 2022 and 2023, but we will do our best, trying to achieve 'I am fine. Q!."

BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]