Generative AI to replace 30% of marketing tasks by 2027: IDC report

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The landscape of marketing in the Asia-Pacific region is expected to change as generative artificial intelligence (AI) steps in to automate around 30 percent of routine marketing tasks by 2027, according to experts.

A recent report by market tracker IDC forecasted that generative AI will assume a pivotal role in executing various conventional marketing responsibilities across the region. These tasks encompass search engine optimization, content and website optimization, and customer data analysis.

Chief Marketing Officers (CMOs) across Asia-Pacific are already embracing generative AI in their operational frameworks, with more than one third of them actively integrating this technology into their business activities.

IDC further projected that by 2028, major corporations in Asia-Pacific will automate 30 percent of consumer journey actions, employing generative AI from marketing to sales processes.

Consumers are also expected to increasingly rely on generative AI for product and service discovery, evaluation, and purchase decisions. The IDC predicts that by 2026, over half of consumers will utilize generative AI for these purposes.

This transition towards AI-driven marketing operations is poised to transform the roles of marketers to more advanced skills such as storytelling, data analysis, and cross-team collaboration, the report said.