SSG.com opens brand store for NET-A-PORTER

[Courtesy of SSG.com]

SSG.com Corp., an online grocery and shopping mall under South Korea’s Shinsegae Group, announced on Monday that it will introduce the country’s first official brand store for ‘NET-A-PORTER,’ a global luxury e-commerce platform.

Founded in the United Kingdom in 2000, NET-A-PORTER sells more than 800 women’s luxury fashion and beauty brands to 6 million customers in more than 170 countries around the world.

SSG.com recently formed a strategic alliance with YOOX NET-A-PORTER GROUP S.p.A., NET-A-PORTER’s operator, amid a steady increase in the number of Korean consumers using global luxury sites.

The company will introduce more than 200,000 products to Korea via the partnership, ranging from NET-A-PORTER’s exclusive collections with global luxury brands to new and unreleased products or limited-edition collections.

It also plans to introduce other platform brand stores under the YOOX NET-A-PORTER GROUP, such as MR PORTER, which specializes in men’s luxury.

“We will continue to expand our luxury lineup to enhance our competitiveness in the domestic online luxury direct purchase market,” a senior official in charge of overseas sourcing and direct sales at SSG.com said.