SK, Naver, AfreecaTV collaborate for AI-based sports content

[Courtesy of SK Telecom]

SK Telecom Co. is collaborating with Naver Corp. and AfreecaTV Co. to enhance its sports video content service by incorporating artificial intelligence (AI) technology.

The South Korean telecom carrier said on Thursday that it signed a memorandum of understanding (MOU) with the platform giant and the video streaming platform for the collaborative use of AI media technology.

Using AI technology, the trio plans to analyze sports teams and players favored by viewers, offering personalized video clips to each viewer. Additionally, an AI-driven system will be put into place to track advertisements during live broadcasts, measure exposure frequency and time, and automate ad cost analysis.