SK hynix to unveil ultra-high performance memory technology at CES 2024

AI Fortune Teller [Courtesy of SK hynix]

South Korea’s SK hynix Inc. announced Wednesday that it will showcase its ultra-high performance memory technology at Consumer Electronics Show (CES) 2024, highlighting its Memory Centric vision where memory chips play a central role in information and communication technology (ICT) devices.

Alongside SK Group affiliates such as SK, SK innovation, and SK telecom, SK hynix will showcase the SK Wonderland exhibition hall. The theme for the exhibition hall revolves around an amusement park concept, with SK hynix planning to introduce the AI Fortune Teller, incorporating generative AI technology.

Visitors will have the opportunity to receive AI-generated comic characters and New Year’s fortune cards. The AI Fortune Teller features HBM3E, high-bandwidth memory developed by SK hynix in August last year.

SK hynix will also showcase the SK ICT Family Demo Room to display and demonstrate technologies such as Compute Express Link (CXL) memory, Memory Solution CMS, and PIM-based generative AI accelerator card, AiMX.

Of particular emphasis for SK hynix is the advancement in CXL technology.

“We plan to commercialize CXL memory solutions based on Double Data Rate 5 (DDR5), ranging from 96GB to 128GB in the second half of this year,” said a company official.

CXL represents the next-generation interface used in high-performance server systems.

According to market research firm Yole Intelligence, the global CXL market is projected to reach $15 billion by 2028.

Earlier, SK hynix underwent an organizational realignment and executive reshuffles and established an AI infrastructure organization.

The company formed a new HBM business organization, consolidating scattered HBM capabilities and functions, and retooled the existing Global Sales & Marketing (GSM) organization. Under AI infrastructure, the company created AI & Next to explore new markets.