Innocean launches social media marketing subsidiary

CEO of Innocean S, Lee Yoon-kyung [Courtesy of Innocean]

Innocean Worldwide Inc., the advertising unit of South Korea’s Hyundai Motor Group, has established a specialized social media marketing subsidiary, Innocean S, tasked with strategizing and executing social media plans, creating engaging content, and overseeing a global clientele.

The S in Innocean S carries significant connotations, symbolizing Strategic Solution, Global Solution, High-quality Solution, and Creative Solution. The naming aims to epitomize the company’s distinctive strengths, setting it apart from conventional social media agencies.

Leading the helm as the CEO of Innocean S is Lee Yoon-kyung, previously a team leader at Innocean.

Lee, with over 16 years of experience, has honed exceptional global business acumen while steering numerous esteemed domestic and international clients since joining Innocean in 2007.

Regarded highly for her understanding of social media business as an advertising executive (AE) and adaptability to digital trend shifts, Lee is deemed well-suited to head Innocean S, the company said.