Lotte Homeshopping broadens product range for active seniors

[Courtesy of Lotte Homeshopping]

Lotte Homeshopping said on Wednesday that it plans to expand its product lineup that targets consumers in their 50s and 60s, a key viewer base for TV home shopping in South Korea.

Lotte Homeshopping’s analysis on the TV home shopping order amounts last year showed that the 50-plus age group accounted for 70 percent of the orders.

Their average order amount per transaction was more than double that of the overall customer base. Health care and beauty products were particularly popular among the group.

While the viewership of TV home shopping is declining, Lotte Homeshopping explained that the number of viewers in their 50s and 60s is growing. The company plans to broaden its product offerings specifically aimed at this group.

For instance, the living program Choi Yura Show will introduce the Medisola care food brand on January 4. On the same day, the TV shopping channel will promote Cozyma Blood Pressure Monitor and Bodyfriend’s Phantom Medical Care, followed by broadcasting on January 6, featuring items like a treadmill, hair dye, and anti-aging cream.

“We plan to introduce various products, not just health foods, but also health care and beauty items, after analyzing the shopping patterns of customers in their 50s and 60s,” said Park Jae-hong, Product Manager at Lotte Homeshopping.