[CES 2024] Hyundai Motor to present 'human-centered future society' at CES 2024

Hyundai Motor will appear at CES 2024 to showcase its advancements in energy and software, presenting blueprints for a "human-centered future society."

A teaser for Hyundai Motor's presentation at CES 2024. [HYUNDAI MOTOR]

Hyundai Motor will return to the CES stage next year with clearer blueprints for hydrogen energy, software and AI.

The Korean automaker said Thursday it will unveil various technologies for hydrogen energy and software transformation at CES 2024, which will take place from Jan 9 to 12 in Las Vegas.

The company will present ideas to solve energy imbalance through hydrogen under the theme of “Ease Every Way.”

The company also plans to outline its software strategy and future plans to build a “human-centered future society” with connected devices and services.

“Hyundai Motor will present how its hydrogen-powered and software-driven transformation will bring universal benefits to humanity,” it said in a statement. “The company will also reveal its plan to foster human-centered innovations beyond mobility to add comfort to people’s everyday lives.”

Hyundai introduced a new “Mobility of Things” concept at CES 2022, an ambitious vision for the future that included a number of autonomous objects including passenger pods, and announced that multiple modular transportation platforms were in development. It did not participate in the trade show this year.

BY SARAH CHEA [chea.sarah@joongang.co.kr]